Tips for Selling Software Via Internet

Tips for Selling Software Via Internet 

 

 

For programmers who already have had a software product or the results certainly have the desire to sell it, sometimes there is perpetually sold online and live.

 
Selling software online directly or sometimes a lot of obstacles, but the danger was most vulnerable on selling software online, karenakan affected, place and time, therefore for safety in sales of software perpetually online then you should follow the tips below

1. Use a reliable cloud, hosting service instead of managing everything in-house. Why spend the time and money on building and maintaining your infrastructure when you can host in the cloud? "In just a few hours, a hosting provider can provision dedicated servers and cloud servers for you, and your business will be up and running with limited cost and risk," explains Emil Sayegh, the CEO and president of Codero Hosting, a provider of dedicated, managed and cloud hosting services.

2. Beta test. "To sell software online it's important to get feedback before investing too many resources into the development of your site or product," says Phil Sharp, senior marketing manager, UserTesting.com.

3. Offer a free trial. Especially if you are "a small, unknown company, you need to provide something to help potential customers see that your product is not a scam, and it will work for them," says Kelly Wilkerson, cofounder, Decipher Media, which offers desktop solutions for managing iPhone data.

4. Consider a freemium model. "Another option is to offer freemium versions of your software--free access to basic features with the option to access premium features for an upgrade cost," says Michelle Nerlinger, director of Marketing at SafeNet, a data protection provider. "It's a smart up-sell path that can encourage paid licenses.

5. Include a video of how your product works. "Have a one- to two-minute video explaining your product or service," someplace obvious on your Website, advises Alex Capehart, vice president of Strategic Accounts at hosting service Media Temple.

6. Show customers you understand their pain. "Whether it's telling stories to highlight how your software makes life easier, or alleviating fearful or cautious emotions that come with a potentially substantial investment by providing valuable information, creating human connections around your product is a powerful way to stand out against the competition," says Seth Lieberman, the CEO of SnapApp, a marketing platform for creating interactive content to drive leads and engagement.

7. Include product benefit comparison tables.

8. Solicit independent third-party reviews. "Anyone can tell you their products are worth buying, so it is best to have an honest third party referral," says Jennifer Borun, senior marketing director, GoingOn Networks, a developer of social collaboration and communication solutions for higher education.

9. Offer a money-back guarantee. "Studies have shown that a trusted and well-presented money back guarantee can actually increase sales by up to 40 percent," says Stephen Dodd, CEO of OfficeTime.net, a developer of time tracking software. 

10. Include a phone number, in addition to an email address, on your Website.

11. Offer 24/7 customer support. "We will never talk to 99 percent of our customers, but letting them know they can contact us any time of day or night goes a long away in developing trust with your potential customers," says Hurley. "If you're not large enough to provide 24/7 support, consider hiring an outside firm to do it."

12. Market across channels. "Effective multi-channel marketing programs can accelerate adoption of digital services," states Singu Srinivas, partner, Waterstone Management Group, a strategic advisory firm.

13. Search forums to find prospective customers. "There are a lot of popular, industry-specific forums on the Web," explains Ted Galdi, the cofounder of StadiumRoar activity management software.

14. Use metrics--and adjust your marketing accordingly.